Personalized For You
For years Artistry built their success on a glamorous platform consistent with the beauty industry at-large. But when they decided to pivot to a more authentic, dare we say “more human” approach they called us. Personalized For You was purposed to act as a stop-gap in Artistry’s transition to a more natural brand identity, and as such, required a foundation of strategic design more complex than meets the eye. It’s a project that inspired us to build in-studio jungles, create social profiles, and do a whole lot of creative problem-solving!