Welcome aboard Betfred Cruises!

This job really was a feat in terms of art direction. Little would you know from the finished ad, this was shot in a very grotty hotel. During the recce, the production team overheard a call from a disgruntled customer complaining to the reception desk that someone was urinating outside her room in the hotel corridor!  Shortly after that, we took advantage of its faded glory and transformed it into an amazing 1950s cruise ship.