How do you best celebrate the anologue joy of Fuji’s Instax camera system? By shooting on film, of course!

For this project we kicked it old school, dusted off the ol’ Super 16mm, and captured one of the first projects ever to be shot on Kodak’s new Verita 200D film stock. The result is a look and feel the reflects the heart-warming tone of director Isaac Schultz’s ode to the merits of Polariod-style photography in an increasingly digital word.

And yes, we’re aware that we’ve referenced Kodak and Polariod in a Fujifilm summary. That’s disruptive innovation baby.