Chairs fit for humans.
The furniture gurus at Haworth were excited about Fern, a new product that moves in a very human way. Their work with Peopledesign had helped define their need for brand films, but more importantly, they needed stories that moved in an equally human way. So we hopped on board as the film partner and worked to interpret a great idea in motion.
The resulting brand vignettes reinforce the idea that design can be ambitious, accessible, stylish, and human.
Companion Vignette Films
Three supplemental films were crafted to meet the project's need for a diversity of content. By focusing on characters from the brand film we were able to add valuable deliverables within the project's budget.
Ross Vande Waa
Co-Producer — Caton Vance
Production Manager — Zack Runge
Production Designer — Grace Kelly
Cinematographer — Mike Berlucchi
Editor — Scott McCaimbridge
Composer — Kyle Campbel