Keep the good, filter the bad.
Sometimes you need to cut to the chase without sacrificing quality. To support its Milk Thistle supplement product, Nutrilite needed a set of visual stories (film, photo, social) that quickly communicated value across a wide variety of lifestyles, but at the same time were easily translatable across multiple cultures.
Voila! Producer John Melton and director Geoff Levy worked with the product team to whip up a visual concept which could be easily translated, double as product photography, and create social media assets.
To create the film, photography, and social media assets within a modest budget, Gorilla’s production team opted to build lifestyle settings within a studio environment. Doing so consolidated resources and enabled the team to deliver a robust library of content.
