Rickie Fowler | Confidence
Rocket Mortgage
Professional golfer Rickie Fowler is a confident guy, but it wasn’t until he discovered Rocket Mortgage that he was confident in his understanding of mortgages.
The first in an 18-month campaign consisting of multiple spots, “Mortgage Confidently” is the stylistic and tonal brainchild of Director Nathaneal Sherfield. To craft the world, the team drew on Rickie’s real hobbies (deep sea fishing, surfing, motocross) for the set dressing and commissioned all of the custom paintings in the house. Look again, there are easter eggs everywhere…