We teamed up with Shinola to provide production services for the brand’s first-ever global campaign. The spot stars Nicholas Braun, who also directed… himself… as himself. (Braun’s behind the scenes is worth a watch)

The campaign reintroduces the Runwell, the watch that launched the company’s journey in 2011. The classic 41mm Runwell, the 37mm Runwell Chronograph, and the 36mm Runwell Mother-of-Pearl are each assembled in Detroit as part of Shinola’s commitment to enduring craftsmanship.

The project’s broader campaign highlights a series of editorial-style photographs that place the Runwell in restaurants, city streets, and spontaneous moments.