For most, “insurance” is right up there with “taxes” in the pantheon of fun words. Fortunately, Auto-Owners Insurance approached Gorilla with a creative and refreshing approach to advertising insurance… using simple human sense.

Akin to Gorilla’s slogan “Be More Human”, Auto-Owners and Gorilla partnered to create a human-first approach to insurance, not relying on gimmicks or tomfoolery, but instead focusing on simple, reasonable messaging. Together, we created over 140 deliverables for television, radio, and social media.

And we got to work with a dog.