Life is built from small moments—coffee before sunrise, sideline cheers, a hand squeezed at the right time. But a sudden cardiac arrest can interrupt those moments without warning.

To help draw attention to Sudden Cardiac Arrest (SCA) Awareness Month, Stryker asked us to develop a PSA focused on the emotional impact left on those affected. Many of us at Gorilla have felt the pain of losing a friend or loved one to a cardiac arrest… and the unspeakable relief when a life is saved. It was a rare opportunity to pour our hearts into a message that holds collective meaning for all of us.