Nutrilite’s Traceability story is an intensely complex process which spans geography and industry.
Building the campaign required in-depth brand strategy and creative pre-visualization.
![](https://wearegorilla.co/wp-content/uploads/2019/01/The-9-Steps-of-Traceability-Master.00_01_38_07.Still025-1754x987.jpg)
9 Steps of Traceability
FOR NUTRILITE
![](https://wearegorilla.co/wp-content/uploads/2019/01/The-9-Steps-of-Traceability-Master.00_01_43_23.Still026-872x491.jpg)
Unconventional, surreal, and surprising.
For years, Nutrilite has tracked the purity, safety, and effectiveness of its supplements through every step of the process, from seed to supplement. But they had a problem: most people didn’t know that Nutrilite was so devoted to this level of quality.
Gorilla worked closely with the brand to imagine a series of social-friendly videos that outline 9 unique steps of their “traceability” process. To bring it all together, this project required 9 individual set builds, a 50′ Technocrane, and lots of post-production, utilizing animation, compositing, and CGI.
CONCEPT ART
![](https://wearegorilla.co/wp-content/uploads/2019/03/9Step_early_concept_2.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/03/9Step_early_concept_art_final.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/03/9Step_early_concept_art2.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/03/9Step_panoramics_final.jpg)
SOCIAL MEDIA
![](https://wearegorilla.co/wp-content/uploads/2019/03/9Step_iPhone_Slides_Scope2.00_00_01_10.Still001.jpg)
ADDITIONAL VIDEOS
![](https://wearegorilla.co/wp-content/uploads/2019/01/01-Choosing-the-Botanical-Master.mov.00_00_23_19.Still001.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/01/02-Seed-Selection-Master.mov.00_00_29_13.Still001.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/01/03-Choosing-the-Farm-Master.mov.00_00_28_00.Still001.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/01/04-Growing-Master.mov.00_00_22_03.Still001.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/01/05-Harvesting-Master.mov.00_00_27_05.Still001.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/01/06-Extracting-Master.mov.00_00_27_16.Still001.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/01/07-Manufacturing-Master.mov.00_00_22_21.Still001.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/01/08-Packaging-Master.mov.00_00_28_17.Still001.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/01/09-You-Master.mov.00_00_26_16.Still001.jpg)
BEHIND THE SCENES
![](https://wearegorilla.co/wp-content/uploads/2019/03/8Z3A5223_alt.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/03/B004_C008_0816PC.0000550.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/03/B004_C001_0816XX.0000698.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/03/Farmer-Notices-Bugs-Medium-Frame.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/03/B003_C004_0814SZ.0000768.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/03/8Z3A5248.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/03/8Z3A5247.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/03/Nut_Trace_9Step_bts_Final.mp4.00_00_00_13.Still004.jpg)
![](https://wearegorilla.co/wp-content/uploads/2018/06/David_Michael_Phelps_dmp-700x504.jpg)
Creative Director
David Michael Phelps
Cinematography — Drew Dawson
Production Design — James Cunningham
Producer — Aaron B. Smith
Post Production Supervisor — Valerie Sasso
Composer — Will Musser
Illustrations — Dave Coleman
Animation — Steven Fishman, Sam Stucky, Nate Vander Plas, Matt Lohr, Todd Sheridan Perry