9 Steps of Traceability
Unconventional, surreal, and surprising.
For years, Nutrilite has tracked the purity, safety, and effectiveness of its supplements through every step of the process, from seed to supplement. But they had a problem: most people didn’t know that Nutrilite was so devoted to this level of quality.
Gorilla worked closely with the brand to imagine a series of social-friendly videos that outline 9 unique steps of their “traceability” process. To bring it all together, this project required 9 individual set builds, a 50′ Technocrane, and lots of post-production, utilizing animation, compositing, and CGI.