Nutrilite's Traceability story is an intensely complex process which spans geography and industry.
Building the campaign required in-depth brand strategy and creative pre-visualization.
9 Steps of Traceability
FOR NUTRILITE
Unconventional, surreal, and surprising.
For years, Nutrilite has tracked the purity, safety, and effectiveness of its supplements through every step of the process, from seed to supplement. But they had a problem: most people didn’t know that Nutrilite was so devoted to this level of quality.
Gorilla worked closely with the brand to imagine a series of social-friendly videos that outline 9 unique steps of their “traceability” process. To bring it all together, this project required 9 individual set builds, a 50′ Technocrane, and lots of post-production, utilizing animation, compositing, and CGI.
CONCEPT ART
SOCIAL MEDIA
ADDITIONAL VIDEOS
BEHIND THE SCENES
Creative Director
David Michael Phelps
Cinematography — Drew Dawson
Production Design — James Cunningham
1st Assistant Director — Jeff Staebler
Producer — Aaron B. Smith
Post Production Supervisor — Valerie Sasso
Score — Will Musser
1st Assistant Camera — Lance Mokma
Illustrations — Dave Coleman
Animation — Steven Fishman, Sam Stucky, Nate Vander Plas, Matt Lohr, Todd Sheridan Perry
