![](https://wearegorilla.co/wp-content/uploads/2019/09/icook-Vignette-Microwave-Bachelor.jpg)
A New Way To Cook
For {a cooking brand}
![](https://wearegorilla.co/wp-content/uploads/2022/11/Product-Lockup-872x491.jpg)
Sometimes a project doesn’t reach the finish line to the fault of no one. In this case, a kitchen product that got put on ice after post-production. Director Jason Baker imagined and created a colorful and cheeky campaign that (a couple years later) we’re excited to finally share.
(Thanks to our wonderful clients who granted us permission to show these off in a redacted way.)
![](https://wearegorilla.co/wp-content/uploads/2019/09/icook-Vignette-Microwave-Bachelor.jpg)
![](https://wearegorilla.co/wp-content/uploads/2022/11/date-night-872x491.jpg)
![](https://wearegorilla.co/wp-content/uploads/2022/11/Soup-Still-872x491.jpg)
![](https://wearegorilla.co/wp-content/uploads/2022/11/Popsicles-Still-872x491.jpg)
Storyboards & Concept Art
![](https://wearegorilla.co/wp-content/uploads/2022/11/Storyboards.png)
![](https://wearegorilla.co/wp-content/uploads/2022/11/Set-renders.png)
Select Photography
![](https://wearegorilla.co/wp-content/uploads/2019/09/iCo_Fam_DiningRm_4622.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/09/iCo_Frd_Dining_1862.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/09/iCo_Frd_Dining_2014.jpg)
Behind the Scenes
![](https://wearegorilla.co/wp-content/uploads/2019/09/ALKI7627.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/09/ALKI7949.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/09/ALKI7923.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/09/icook-vignettes-08.png)
![](https://wearegorilla.co/wp-content/uploads/2019/09/icook-vignettes-11.png)
![](https://wearegorilla.co/wp-content/uploads/2019/09/ALKI7713.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/09/ALKI7789.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/09/ALKI7752.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/09/ALKI7770.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/09/ALKI7726.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/09/ALKI7680.jpg)
![](https://wearegorilla.co/wp-content/uploads/2019/09/ALKI7722.jpg)
![](https://wearegorilla.co/wp-content/uploads/2018/06/Gina_BW2-700x504.jpg)
Gina Caratelli
Producer
Cinematographer — Tyler Grimm
Production Designer — Grace Kelly
Editor — Scott McCambridge
Executive Producer — Ross Vande Waa
Visual Effects — Nate VanderPlas
Composer — Kyle Calvin Campbell