Chalk one up for the mitten state.

When global agency Digitas showed us the storyboards for “Reach for More”, we all knew it was the perfect fit. We’re seriously into our outdoor activities and the ad was all about supporting people and their passions. The only catch? We had to film it in two days.

Luckily, we’re midwest natives so we conceived a plan to make a small stretch of Michigan coastline play for a handful of environments. From kayaking to biking, to vibrant city life, the mitten state is like a production cheat code. We’re just happy it was summer.