Banking by way of a brewing.

Film in a famous craft brewery? Hell yeah. Craft an ad for a bank? Sounds great. This project is a lot of things, but more deeply, it’s a sample of the careful, human-centered values that drive two longtime collaborators, New Holland Brewing and Macatawa Bank.

This same care inspired us to concept a docu-style audio interview with NHB founder Brett VanderKamp and use excerpts as fodder for this vignette. We love human-centered projects like this – whether it’s beer, banking, or… well, especially beer.