Pure, Safe, & Effective
Real people turned actors.
Telling a traceability story for the world’s foremost nutrition brand is a challenge. Telling that story authentically, in 30 seconds, and with real scientists and farmers instead of professional actors, well, that can be downright tricky. To help them out, we designed playful, cell-drawn branding and animation. The mechanism keeps things moving and adds a bit of pep to these brave, non-actor performances.
The project produced the campaign’s design aesthetic, three films, and a variety of social content.