Real people turned actors.
Telling a traceability story for the world’s foremost nutrition brand is a challenge. Telling that story authentically, in 30 seconds, and with real scientists and farmers instead of professional actors, well, that can be downright tricky. To help them out, we designed playful, cell-drawn branding and animation. The mechanism keeps things moving and adds a bit of pep to these brave, non-actor performances.
The project produced the campaign’s design aesthetic, three films, and a variety of social content.
Nutrilite’s strategy for their traceability initiative was well underway when we arrived, but the brand was still searching for a design aesthetic to tell the story. Our development process led them to a hand-crafted style which was leveraged for web, print, and digital.
Creative Director
Producer — Aaron B. Smith
Cinematography — Jeff Sukes
Production Design — Grace Kelly
1st A.C. — Tyler Holman
2nd A.C. — Quinton Rodriguez
Sound — Grant Floering
