It’s no secret that the Power of 5 Campaign is one of our favorite partnerships. So when they asked us to launch their social ecosystem we jumped at the opportunity – but we knew it would be a challenge. Each deliverable needed to be tailored for all major domestic platforms (FB, IG, Twitter) while at the same time editable for localization around the world (WeChat, WhatsApp).
The result is a robust, transmedia platform with a sustainable stream of social content.
To create the Power of 5 Campaign's social strategy we audited the brand's existing media library and used it to design a stream of content deliverables. An approval buffer protects client sign off while ensuring regularly scheduled postings.
The Power of Five social campaign is a mix of content ranging from simple imagery to motion-based storytelling. The following is a small representation of our social-friendly video edits.