Gorilla

Power of 5 | Social Media

FOR THE POWER OF 5 CAMPAIGN

Social media for social good.

It’s no secret that the Power of 5 Campaign is one of our favorite partnerships. So when they asked us to launch their social ecosystem we jumped at the opportunity – but we knew it would be a challenge. Each deliverable would need to be tailored for major domestic platforms (FB, IG, Twitter) while at the same time editable for localization around the world (WeChat, WhatsApp).

The result is a robust, transmedia platform which sustains a flow of social content.

To create the Power of 5 Campaign's social strategy we analyzed the brand's existing media and used it to design a stream of content deliverables. An approval buffer protects client sign off while ensuring regularly scheduled postings.

Valerie Sasso

Director

Eric Johnson

Producer

Design LeadChloë Malmquist

Content CreationNathan Vander Plas

Content CreationDani Dillon

Content CreationDavid Boekle

Social Media ConsultantCaton Vance