Gorilla

Power of 5 | Social Media

FOR THE POWER OF 5 CAMPAIGN

Social media for social good.

It’s no secret that the Power of 5 Campaign is one of our favorite partnerships. So when they asked us to launch their social ecosystem we jumped at the opportunity – but we knew it would be a challenge. Each deliverable needed to be tailored for all major domestic platforms (FB, IG, Twitter) while at the same time editable for localization around the world (WeChat, WhatsApp).

The result is a robust, transmedia platform with a sustainable stream of social content.

To create the Power of 5 Campaign's social strategy we audited the brand's existing media library and used it to design a stream of content deliverables. An approval buffer protects client sign off while ensuring regularly scheduled postings.

NOTABLE CONTENT

The Power of Five social campaign is a mix of content ranging from simple imagery to motion-based storytelling. The following is a small representation of our social-friendly video edits.

Survive, Thrive, and Grow

For Power of 5

Get Involved

For Power of 5

Power of 5 | Victoria

Power of 5 | Celia

Valerie Martinez

Director

Eric Johnson

Producer

Design LeadChloë Malmquist

Content CreationNathan Vander Plas

Content CreationDani Dillon

Content CreationDavid Boekle

Social Media ConsultantCaton Vance