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Truvivity
FOR NUTRILITE
Beauty by nature.
It’s hard enough to communicate a brand. It’s harder to pivot one. That requires a delicate touch. For Truvitivity we were asked to help with such a pivot, shifting the brand from a glamour focus to a natural beauty “lifestyle” which suited the product line.
So we created a variety of assets for North American, European, and Asian markets, including film, photography, and a robust social media library, all focused on the idea that beauty is more than skin deep… it’s in our nature.
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Behind the Scenes
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Valerie Sasso
Creative Producer
Line Producer — Aaron B. Smith
Cinematographer — Tyler Grimm
1st Assistant Director — Franco Parente
Production Design — Heather Hansen
Composer — Grant Floering
Camera — Joe Ashi
2nd Unit — Seth Carver, Collin McCarthy