Beauty by nature.
It’s hard enough to communicate a brand. It’s harder to pivot one. That requires a delicate touch. For Truvitivity we were asked to help with such a pivot, shifting the brand from a glamour focus to a natural beauty “lifestyle” which suited the product line.
So we created a variety of assets for North American, European, and Asian markets, including film, photography, and a robust social media library, all focused on the idea that beauty is more than skin deep… it’s in our nature.