Each deliverable was captured, edited, and mastered in both horizontal and vertical formats.
Connected Kitchen
For Whirlpool
Rolling with the punches.
After partnering with Whirlpool in the early spring of 2020, the unthinkable happened: production was halted mid-stream due to the COVID pandemic. With only half our footage captured, we were given the challenge of rethinking our original creative from the ground up.
The solution involved re-imagining scenes, re-hashing storyboards, and a few strong drinks.
Feature Videos
Original Storyboards
Revised Storyboards
After combing through what we were able to capture before the stay-at-home orders began, we reinvented the storyboards using frames from actual footage. This allowed Whirlpool to visualize and approve of what these new, evolved deliverables would be before any editing began.
Zach Runge
Producer
Account Manager — Jesse Girod
Executive Producer — Eric Johnson
Cinematographer — Jeff Sukes
Production Designer — Erika Rene Pineiro
Composer — Kyle Campbell
VFX — Sam Stucky