Biking, beaches, and backyard BBQs – it doesn’t get any better.

When our friends at Gravity Global/Lambert asked us to help them bring Michigan’s latest economic campaign to life using our favorite pastimes, we only had one question: When do we start?

With over a dozen deliverables, this project had us bouncing all over our home state, with 4 locations created virtually on a LED volume wall. Two gold stars if you can guess which ones.