Those Who Lead
For Central Michigan University
A global campaign with a central focus.
When perennial client Central Michigan University asked us to follow up on our successful work for their “Put Your Stamp on the World” campaign, we eagerly jumped back to campus life. Our role? To strategize, design, and produce a follow-up for radio, television, and social media.
The result was a multifaceted campaign targeting students for both on-campus and online programs. The advertisements aired nationwide on television, radio, and SVOD.