Those Who Lead
For Central Michigan University
A global campaign with a central focus.
When perennial client Central Michigan University asked us to follow up on our successful work for their “Put Your Stamp on the World” campaign, we eagerly jumped back to campus life. Our role? To strategize, design, and produce a follow-up for radio, television, and social media.
The result was a multifaceted campaign targeting students for both on-campus and online programs. The advertisements aired nationwide on television, radio, and SVOD.
Additional Content – Television | Radio | Online
Behind The Scenes
Director — View Work
Creative Strategy — David Michael Phelps
Production Coordinator — Aaron B. Smith
Cinematographer — Jeff Sukes
Production Design — Grace Kelly, Erica Pinero
2nd Unit Director, Aerials — Seth Carver
VFX Supervisor — Nate Vander Plas
Voice Over — Evan Koons