Fire up Chips.

We teamed up with Central Michigan University in the throws of their “Put Your Stamp on the World” campaign. Their print/outdoor work was effective, and they wanted to capitalize with a television/online ad that prolonged the momentum.  

So prolong we did. Through a clear vision and an allergic reaction to bad university ads, director Jason Baker created a genuine depiction of CMU – casting current students and revisiting the classroom world of chem labs and go-kart racing. Yeah. They have Go-kart racing.