Atmosphere Drive Teaser
For Amway
One Prototype. Fifteen Languages. No Time.
How do you make a teaser that easily translates into fifteen languages for a global premiere that’s weeks away with only a product prototype in hand?
Obviously, you bust out the fish tanks, some garden hoses, curry spices, and a plethora of colored inks and get to work.
Behind the Scenes
The Drive Teaser film was created exclusively using in-camera effects. To create the aesthetic, Gorilla's production design team used water, oils, and various colored compounds. The "cloud movement" was created by applying vacuum suction.
The Atmosphere Drive Campaign
The Atmosphere Drive Teaser was created in support of an overarching campaign which included photography, social media assets, product benefit films, and a product launch brand film.
