![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU3.jpg)
We Do.
For Central Michigan University
A hands-on concept during a hands-off time.
How do we launch a new campaign during a global pandemic, without it feeling like it’s a global pandemic? Bust out the face masks, hand sanitizer and social distancing practices, then get creative. Together with CMU, we found a safe and effective approach to production that was still able to deliver a variety of assets at a high quality level.
This is how We Do.
15 Second Television Spots
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU3.jpg)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU4.jpg)
Central Michigan University | Together
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU5.jpg)
Central Michigan University | Results
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU6.jpg)
Central Michigan University | Lead
Radio Spots
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU-Radio-We-Do-30-2.png)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU-Radio-Leadership-2.png)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU-Radio-Real-World-Results-2.png)
Real World Results
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU-Radio-Lift-Each-Other-Up-2.png)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU-Radio-We-Do-15-2.png)
Billboards
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU-Billboard-Mock-Up-01-1.jpg)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU-Billboard-Mock-Up-02-1.jpg)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU-Billboard-Mock-Up-03.jpg)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU-Billboard-Artwork-3.jpg)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU-Billboard-Artwork-2.png)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU-Billboard-Artwork-1.png)
Storyboards
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU-Storyboards.png)
Behind the Scenes
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU_WeDo2020_BTS-11.jpg)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU_WeDo2020_BTS-10.jpg)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU_WeDo2020_BTS-3.jpg)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU_WeDo2020_BTS-4.jpg)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU_WeDo2020_BTS-7.jpg)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU_WeDo2020_BTS-9.jpg)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU_WeDo2020_BTS-8.jpg)
![](https://wearegorilla.co/wp-content/uploads/2020/09/CMU_WeDo2020_BTS-1.jpg)
Previous Campaigns
![](https://wearegorilla.co/wp-content/uploads/2018/06/Those-Who-Lead_Thumbnail.jpg)
Those Who Lead
For Central Michigan University![](https://wearegorilla.co/wp-content/uploads/2018/09/Action-C-MASTER-ProRes.00_00_10_17.Still001.jpg)
Put Your Stamp On The World
For Central Michigan University![](https://wearegorilla.co/wp-content/uploads/2018/10/Zack_Runge-700x504.jpg)
Zach Runge
Producer
Executive Producer — Ross Vande Waa
Creative Director — Eric Machiela
Cinematographer — Jeff Sukes
Production Design — Lynn Serulla
Composer — Grant Floering
Animation — Sam Stucky